--- title: "Roll'n Cone | himaaax" canonical_url: "https://himaaax.com/projects/60s-icecream-store-frenchise" last_updated: "2026-06-25T18:35:58.058Z" meta: description: "Zero-maintenance GSAP motion site for an ice cream franchise startup. Built in 60 days solo, dominated local search rankings. himaaax web design MVP." "og:description": "Zero-maintenance GSAP motion site for an ice cream franchise startup. Built in 60 days solo, dominated local search rankings. himaaax web design MVP." "og:title": "Roll'n Cone | himaaax" "twitter:description": "Zero-maintenance GSAP motion site for an ice cream franchise startup. Built in 60 days solo, dominated local search rankings. himaaax web design MVP." "twitter:title": "Roll'n Cone | himaaax" --- ### Roll'n Cone Shipped # An ice cream franchise website launch on a tight schedule & budget still thought big ![shot-rnc-browser-lg-gridView-overview](https://images.ctfassets.net/rxuthh6jb2x6/2n4bAQUzAELbNKACIrCNvz/b9469e9c37ad8021fb1dcca0c2eb603a/shot-rnc-browser-lg-gridView-overview.jpg?w=3200&h=1666&fm=webp&q=75) #### The "What" ### ## Look Ma, I Built That The first digital footprint for an emerging ice-cream franchise startup utilized high-impact motion to disrupt a market saturated with "bare-minimum" template sites. Built on a lean startup budget during a 60-day sprint, the MVP uses a zero-maintenance architecture that successfully climbed local search rankings. #### The "Why" ### ## And so it Begins Customers urgency defined the strategy—a 60-day sprint to secure the digital pole position before the season's peak. As a solo freelance hustle on a startup budget, the approach required a calculated MVP: prioritizing immersive frontend motion and aggressive SEO visibility over resource-heavy backend features. This trade-off ensured the brand dominated local search results while maintaining a high-fidelity visual experience. #### Role Webdesign, Frontend Development, Project Management, UX Writing #### Team Solo Freelance #### Duration 2 months (Aug, 2021 – Oct, 2021) #### Technologies GSAP, JavaScript, HTML/LESS, Figma, Vercel ![Roll'n Cone website header mobile view](https://images.ctfassets.net/rxuthh6jb2x6/1nrhvZX8ktXQB455BPs0GR/b8a8964ff1e00335abf12be082f6cf38/shot-rnc-mobile-md-fullView-header.jpg?w=1640&h=2230&fm=webp&q=75) ![Roll'n Cone website keyfacts mobile view](https://images.ctfassets.net/rxuthh6jb2x6/7blTwegnLsP44B3W2qKIb4/6977daaad8971ca52dee72a110fc41d5/shot-rnc-mobile-md-fullView-sectionKeyfacts.jpg?w=1640&h=2230&fm=webp&q=75) #### The "How" ### ## Wait, how did I get here? With no official CI guidelines, execution required reverse-engineering the existing physical brand into a cohesive digital ecosystem. To bridge the gap between static design and high-motion concepts for the client, intensive Figma prototypes validated the "vibe" and motion logic via the customer before committing to a single line of code. Subsequent development focused on a GSAP-powered responsive architecture, ensuring high-impact animations survived the jump to a living platform without sacrificing performance. ![Roll'n Cone website franchise section mobile view](https://images.ctfassets.net/rxuthh6jb2x6/2INLkgl6qucnPlKhdH5lEj/00ff6df254924e6c7e9abc8975a076b1/shot-rnc-mobile-md-fullView-sectionFranchise.jpg?w=1640&h=2230&fm=webp&q=75) ![Roll'n Cone website header ribbon mobile view](https://images.ctfassets.net/rxuthh6jb2x6/52ugn8YAe9X3NtoMjuDcOm/7f69e19afcb71fccfead1485398a7747/shot-rnc-mobile-sm-closeupTop-headerRibbon.jpg?w=1640&h=1640&fm=webp&q=75) ![Roll'n Cone website footer mobile view](https://images.ctfassets.net/rxuthh6jb2x6/17MWSX2OEjOiCuEuReirS5/f068e4759f8bb374621bd476bb14a759/shot-rnc-mobile-sm-closeupBottom-footer.jpg?w=1640&h=1640&fm=webp&q=75) ![Roll'n Cone website navigation mobile view](https://images.ctfassets.net/rxuthh6jb2x6/27bJN7lTF77fFund00h7Y5/aa9d7b67fe60614ab6d99dad308f9df8/shot-rnc-mobile-md-fullView-navigation.jpg?w=1640&h=2230&fm=webp&q=75) #### Reflections ### ## Oh Well, Fair Point Tight budget and short timeline forced a strategic shift: prioritizing brand differentiation through motion over traditional, deep-dive research. Skipping the data phase risked certain blind spots in user behavior, but hitting the seasonal peak was the non-negotiable priority. Maintaining a strict MVP roadmap ensured a smooth release and top-tier organic rankings to compete for local search dominance, proving a strong visual foundation can serve as a powerful foundation for future UX iterations. ![Roll'n Cone website logo hover interaction](https://images.ctfassets.net/rxuthh6jb2x6/6dNkQRf3LWGwDmZUhMC9Gr/cc1db723c043adbde33e2c991aa1d68a/shot-rnc-browser-lg-detailViewTopLeft-logoHover.jpg?w=3360&h=1750&fm=webp&q=75) #### Next steps ### ## Sure we’re done yet? The MVP has evolved from a digital appetizer into the blueprint for a professionalized franchise ecosystem. The next phase focuses on solving the "local vs. global" architectural headache by moving toward a modular CMS. This will empower individual franchise partners to manage localized menus and hours via custom roles while maintaining a unified, global brand entry point. The goal is to scale the digital infrastructure alongside the business, turning the relaunch into a high-performance engine for rapid franchise growth. ### Projects ## Ehhhm, there's more!? [![shot-swtv-thumbnail](https://images.ctfassets.net/rxuthh6jb2x6/ijiXkkvXKOLDr59sIsmD4/d4ebe84290d14333e202915ba5ec5d60/shot-swtv-thumbnail.jpg?w=1850&h=2332&fm=webp&q=75) ShippedShopware TVThe first e-commerce VoD platform on the market and a 4-month sprint to the finish line ·Product Design, Frontend Development The first e-commerce VoD platform on the market and a 4-month sprint to the finish line](https://himaaax.com/projects/e-commerce-streaming-platform "The first e-commerce VoD platform on the market and a 4-month sprint to the finish line") [![shot-sha-custom-cover](https://images.ctfassets.net/rxuthh6jb2x6/2Oky30zbp6MEATasG4iShh/e01b9a1a798f00d8ccc46b2531b77dc7/shot-sha-custom-cover.jpg?w=1850&h=2332&fm=webp&q=75) PlaygroundSmart Home AppAtomic Architecture for Physical Spaces, a Scalable Logic in Home Automation ·Product Design, Prototyping Atomic Architecture for Physical Spaces, a Scalable Logic in Home Automation](https://himaaax.com/projects/independent-smart-home-app "Atomic Architecture for Physical Spaces, a Scalable Logic in Home Automation") ### Contact ## Are youa high-fiver? [Dribbble](https://dribbble.com/himaaax) [LinkedIn](https://www.linkedin.com/in/max-kock-711045212/) [Mail Preferred](mailto:say@himaaax.com) handcrafted website